The Rings Effect Continues

NZ features in a new weekly video series on international branding practices by British marketing guru Martin Lindstrom. In Altering the Brand of a Country: How Movies Hurt Columbia and Help New Zealand, Lindstrom investigates the positive impact on global perceptions of NZ caused by films such as the Lord of the Rings trilogy. “One need look no further than … New Zealand to understand how motion pictures have become the most potent marketing force for a country brand,” reads Lindstrom’s program guide on Adage.com.