Tourism’s Holy Grail

A Guardian Film article on cinema-inspired tourism points to NZ as the ultimate example. “Every country wants its own Lord of the Rings. The extra-ordinary pulling power of the trilogy – the perfect shop window for the country’s spectacular landscapes – revitalised a tourist industry now worth more than £3bn.”


Tags: Guardian (The)  Lord of the Rings (The)  NZ Tourism Industry  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…