Touting the Youth

New Zealand ‘the youngest country’, is the new focus of Tourism New Zealand’s international branding. Tourism chiefs have called in London PR agency Henry’s House as they revive the country’s popularity post-Lord of the Rings. Tourism New Zealand UK and Europe regional manager Gregg Anderson said: “It was the last country to be settled by mankind, so they’ve got a different approach to the world.” However New Zealand continues to be promoted as a cinematographer’s dream with Moviemaker saying: “New Zealand has 13 national parks and reserves protect about one third of its land. These provide many of the locations for some of the most captivating scenery in recent film history.”