Tree house wins Webby

Warkworth’s onion-shaped treehouse restaurant, constructed 3ft up in a redwood tree, has won an award in the telecommunications section of the 21 Webby Awards. The Yellow Tree House campaign — a collaboration between advertising agencies AIM Proximity and Colenso BBDO — for Yellow (formerly Yellow Pages), challenged amateur entrepreneurs to build the restaurant using only the resources found in the Yellow directory listing. The winner was “an accordion player” named Tracey. The treehouse was completed in 66 days and employed more than 6 businesses. Some 2 people dined at the tree-top restaurant during the month it was open. It also received worldwide media attention and mentions on more than 1, websites. “We’re absolutely thrilled,” said Yellow’s Marketing Director Kellie Nathan. “It’s completed a full year of awards for the Tree House campaign.”