Winners at Caples in NY
Draftfcb New Zealand was named the top winner and most awarded agency in Australasia at the 33rd annual John Caples International Awards held in New York on March 24. Draftfcb NZ picked up eight creative awards including four gold in the categories Best Copywriting, Best Art Direction, Out-of-Home Billboard and Direct Mail. The agency also took home two silver and two bronze from the ceremony. Draftfcb New Zealand executive creative director James Mok said that being the best performing agency in Australasia is a brilliant achievement. “The calibre of the winning work at Caples is world class, so it’s an honour to pick up these Awards,” Mok said. “I take my hat off to my team and our clients who had the courage and commitment to back these bold ideas.”