A high-level group of Australian business leaders charged with formulating a “unified and strategic representation of Australia’s capabilities” has referenced New Zealand’s international performance and perception. According to AFR Boss Deputy Editor Patrick Durkin in…
There are three challenges New Zealand faces in 2015, according to Monocle magazine. Much of the success of Prime Minister John Key, who led the National party to a landslide in the September elections,…
100% New Zealand’s new campaign ‘What Do You Say UK?’ interviews UK travellers about their experiences and adventures in New Zealand and what it has to offer.
Tourism New Zealand’s 100% Middle-earth campaign has been named the best tourism and travel campaign in the German market at the Mairdumount Tourism and Travel Media Awards in Hamburg. 100% Middle-earth beat eleven other…
The country’s national tourism slogan “100% Pure New Zealand” has become “100% Middle-earth”, and in the days leading up to the premiere of Peter Jackson’s The Hobbit: An Unexpected Journey, Wellington will be…
The world’s largest winter competition, the 1% Pure New Zealand Winter Games, have begun in the Southern Alps with more than 1 winter sports atheletes from over 5 countries participating in the…
Classed as the world’s best freeskier, at just 19 Wanaka-born Jossi Wells has already jumped off more mountains and stood on more podiums than most other sportsmen of his age. Wells excels in slopestyle,…
BBC’s Stephen Sackur tackles PM John Key in London in a 25 minute interview for HardTalk (Part 1, Part 2). Positioning New Zealand as “very small” and “too small”, Sackur…
After more than a decade of success with the 100% Pure New Zealand brand, Tourism New Zealand has changed the slogan to 100% Pure You. Tourism New Zealand chief executive Kevin Bowler said research…
Former CEO of New Zealand Tourism and creator of the 100% Pure New Zealand campaign, George Hickton, was the keynote speaker at a gathering of 3 tourism sector operators making up the new Australian…
“New Zealand is joining the global race to meet a surging demand for energy and minerals, with a plan to open up highly protected conservation areas to mining,” writes Paul Cleary for The Australian. The…
Tourism New Zealand’s 100 per cent Pure campaign has topped an international branding survey published by the United Nations World Tourism Organisation and European Travel Commission. The survey asked 165 national tourism organisations which…
The 100 per cent pure New Zealand campaign is celebrating a decade in business and a decade promoting the “essence” of this country. Well, if New Zealanders can do it then why not the…
A leading Korean trade group is using NZ as a benchmark for competitive national branding. Research by the Korea Trade-Investment Promotion Agency (KOTRA) has shown the long-term effectiveness of NZ’s “100% Pure New Zealand” and “New Thinking…
Tourism NZ has teamed up with Google to develop its own official ‘layer’ on Google Earth, in a world first for a tourism authority. Google Earth is a searchable tool for geographic information that combines satellite…
New Zealand has ranked 10th in an index of the strongest brands in the world compiled by marketing research firms Anholt-GMI. New Zealand had positive brand values and managed, like Ireland which came 13th,…
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