NZ Ad 42 Below
Want to know what the rest of the world thinks of New Zealand? 42 Below creates a very interesting and not-so historically correct New Zealand commercial about how their…
Tag Archives: 42-Below Vodka
Pavlova in a Glass
New Zealand’s capital city was the grand final host and inspiration for the 42BELOW Cocktail World Cup winning beverage, Wellington Fizz. American Sean Hoard, 23, wowed the judges with a playful kiwifruit vodka fizz…
Hyperfactory Enters Hyperdrive
Rich Frank, former president of both Walt Disney Studios and Paramount Television Group, has invested in NZ mobile marketing agency The Hyperfactory. He joins 42 Below vodka’s founder and chairman, Geoff Ross and Grant Baker, and Paul…
Winning Streak for 42 Below Ads
42 Below Vodka’s US advertising campaign won Saatchi & Saatchi New York seven statues at this year’s Clio Awards, including the Grand Clio in the print section. The slew of awards saw Saatchi & Saatchi New…
Doctor vodka
42 Below ambassador and “vodka professor” Jacob Briars discusses dirty drink names, Golden Globe shout outs and the social psychology of bars in an interview with the Sydney Morning Herald. Formerly a bartender at…
Top Shelf
NZ’s 42 Below vodka has been named Cocktail Spirit of the Year for the second time in a row at the 2006 Australian Liquor Industry Awards (ALIA) in Sydney. “42 Below has made a large impact…
Knife-edge Marketing
A Miami Herald feature puts the spotlight on the man behind 42 Below’s aggressive US marketing campaign: James Dale. Despite having no professional training, 35-year-old Dale has successfully carved a niche in the ultra-competitive world American liquor…
The Taste of Success
42 Below Manuka Honey Vodka is the main ingredient in star bartender Loren “Lola” Dunsworth’s current favourite cocktail – The Taste of Honey – which gets an impressive plug, complete with recipe, in the…
Global edge-sposure
Premier NZ vodka label, 42 Below, has made further inroads to the global market, acquiring a key distributor in Australia with Carlton and United Beverages (CUB) and purchasing the US direct sales company Collinsville…
World’s Best Head 42-Below
The first ever Cocktail World Cup was held in Queenstown over the Winter Festival, which began June 25. The 5-day event is the brainchild of NZ’s 42- Below vodka, which recently won gold at the World Spirits…
Down Under Distillery on Top
The international success of NZ’s 42BELOW vodka has dealt big brand owners “a hard lesson in what not to do when wooing a global consumer tribe of super groovers with money to burn.” 42BELOW has joined Grey…
42 Below NZSX-y
Award-winning NZ vodka label, 42 Below – has enlisted the help of Kiwi supermodel Kylie Bax and San Antonio Spurs basketball player Sean Marks to promote his product in the lucrative US market….
Social Climbing at Wellington’s Matterhorn
Wallpaper features newly refurbished Wellington bar The Matterhorn in its global navigator. In a piece entitled ‘The heart of the matter’ the bar is the hub of a cosmopolitan revivified Wellington. Surveying the…
