Regarded as one of the world’s top digital minds when it comes to advertising creativity, New Zealand-born Malcolm Poynton, global chief creative officer at Cheil Worldwide, has built teams responsible for campaigns like British…
New Zealander Malcolm Poynton joined ad agency Cheil Worldwide at the beginning of 2015 as the network’s first global chief creative officer, following celebrated stints at SapientNitro, Ogilvy and Saatchi & Saatchi, Tim Nudd…
In a new advert for BancFirst New Zealand basketballer and Oklahoma City Thunder center Steven Adams showcases just how diverse the Kiwi accent is.
A house where every tap pours cold beer? Yeah, right. Tui – the beer brand which created the Yeah, Right advertising billboards and commercials – has teamed up with a bunch of New Zealand…
When Monteiths cider drinkers found twigs in their six-pack boxes their complaints streamed into radio stations and newspapers and the country buzzed with the “contamination” story. At which point Monteiths launched its Colenso BBDO-developed…
Independent Auckland advertising agency Special Group’s musical collaboration with punk icon Iggy Pop and eight local musicians has won a Grand Prix Award for direct marketing at the Cannes Lions International Advertising Festival in…
Saatchi & Saatchi CEO Worldwide and nzedge.com co-founder, Kevin Roberts, appeared in an interview with Alixis Glick on FOX Business during the recent World Business Forum at Radio City Hall in New York, talking…
Air New Zealand’s recent “billboard cranium” marketing stunt has been applauded by American Peter Shankman, author of Can We Do That?! Outrageous PR Stunts That Work for their “Tom Sawyer handing out paintbrushes” approach….
New Zealand advertising agency DDB, creators of the pink hugging monster for Pink Batts insulation, has been rated the world’s best agency in the 6th annual Bestadsontv.com rankings; New Zealand agencies Colenso and Saatchi…
NZ-born advertising executive Antony Young, US CEO of Optimedia, is about to publish his first book in America. In Profitable Marketing Communication he offers US marketers a fresh perspective on the media marketplace, based largely around successful…
Worldwide CEO of Saatchi & Saatchi Kevin Roberts talks to The Times about his work guiding MBA students at Cambridge and to The Independent about the age of the idea: “He preaches love but hates management;…
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