Rhys Darby and Terminix Unite for Campaign
New Zealand actor Rhys Darby joined Adweek for an exclusive interview about his new campaign with American pest control company, Terminix. Darby, 47, is no stranger to humour – or bringing it to the ads…
Tag Archives: Adweek
Special Group Delivers for Uber Eats at Super Bowl
In just about every Super Bowl, there are ads – and, by extension, an agency or two – that come out of nowhere and make a splash, Doug Zanger reports for US industry publication,…
New Zealand Ad Genius On Show in Cannes
“Once again”, Down Under will be “well represented” at this year’s Cannes Lions, according to Doug Zanger writing for American trade magazine Adweek. “Going through the list of Cannes Lions winners from New Zealand and…
New Cops Ad Drives Huge Increase in Web Traffic
How do you reach a broad cross-section of potential police recruits? Adweek asks. With an entertaining video that features a broad cross-section of police spokespeople. Ogilvy did just that for New Zealand Police, and…
Colenso BBDO Win Gold for DB Export Beer Bottle Sand Campaign
Colenso BBDO have won Gold in Adweek’s Project Isaac Awards for their Beer Bottle Sand campaign for DB Export. The award was won in the Event/Experience…
New Zealand Fashion Magazine Lands Naomi Campbell
Naomi Campbell will feature in New Zealand magazine Remix December “ICONS” issue, as reported in Adweek. “I sent Naomi a copy of Remix through her manager, who happens to be a friend of…
Standout Commercials for Cheil’s Malcolm Poynton
Global chief creative officer at Cheil Worldwide, New Zealand-born Malcolm Poynton, talks to Adweek in Las Vegas about the “lasting genius” of the “legendary” Dove Campaign for Real Beauty and some of his other…
5 Reasons You Will Love ‘Fear The Walking Dead’
The Walking Dead spinoff Fear The Walking Dead featuring Kiwi actor Cliff Curtis is “a worthy successor” – “the atypical spinoff that preserves and deepens the tone of its original show”, according to Adweek,…
Bret Mckenzie Nails Music for Old Spice Commercial
Bret McKenzie has composed a “lunatic” 60-second musical for men’s aftershave brand Old Spice, and “Dadsong” “isn’t just an important component – it’s the main component, around which everything revolves”, according to Adweek. Sara Matarazzo,…
NZ Does Do-Good Ads Better than Anyone
Public service announcements, or PSAs, are a tough nut for the advertising world to crack, particularly when tackling drink-driving or the dangers of drugs. Too often a worthy cause is “laughably ineffective preachy”…
Smarter Together with Hill Holliday
New Zealander Graham Ritchie, 48, has been named new strategy chief for American advertising agency Hill Holliday, overseeing a department of 38 strategic planners who work on brands such as Dunkin’ Donuts, Bank of…
Love Song to Opera House
New Zealanders musician Neil Finn and opera star Teddy Tahu Rhodes have been included in a line-up of artists chosen to perform sections of Nick Cave’s classic The Ship’s Song for a Sydney Opera…
Weta Puts Out Feelers
New York-based Ohio Edit is to represent Weta Digital on the US commercial circuit. Company heads Peter Jackson and Richard Taylor decided that their acclaimed effects house would benefit from small international projects in…
Cheap shots for seats
Air New Zealand recently used social-networking site Twitter to seek opinion on a new Grab-a-seat campaign, which featured six advertisements poking fun at six local destinations. The 9000 followers of Grab-a-seat were asked to…
Hyperfactory Enters Hyperdrive
Rich Frank, former president of both Walt Disney Studios and Paramount Television Group, has invested in NZ mobile marketing agency The Hyperfactory. He joins 42 Below vodka’s founder and chairman, Geoff Ross and Grant Baker, and Paul…
Eslinger in All Things Interactive
Tom Eslinger, worldwide interactive creative director for Saatchi & Saatchi, was president of the Cyber jury at this year’s Cannes International Advertising Festival. He spoke about the importance of ideas and the growing respect for media as…
Impossible is Nothing to Lomu
All Black legend Jonah Lomu is one of 21 elite athletes to feature in the latest advertising campaign by Adidas. Titled Impossible is Nothing, the series shows internationally recognised sports figures discussing how they overcame adversity in their…
