Lonely Lingerie One of the Labels Changing Lingerie
“Lingerie is set to become a $59 billion market globally by 2024, up from $38 billion in 2017, according to Zion Market Research. And as sales grow, tastes also appear to be shifting,” writes…
Tag Archives: Helene Morris
Introducing NZ’s Style It Girls
Fashion has long had an obsession with “dressing like a French girl,” but the truth is that Paris isn’t the only city with seriously stylish residents. In their column “International It Girl,” industry news…
Lonely’s Latest Campaign Embraces Beauty Of Ageing
As New Zealand-based label Lonely continues to break down barriers in the world of lingerie, they’re back with another powerful campaign for spring, this time around, celebrating the beauty of ageing. Their latest muse is…
Lonely Lingerie Features in the New York Times
New Zealand-based label Lonely Lingerie, which was founded by Helene Morris in 2009, is profiled in the New York Times. Launched as a small partnership between Morris and collaborator Steve Ferguson, Lonely calls itself…
Love Letter to Outsiders
New Zealand fashion label Lonely Hearts’ designer and co-founder Helene Morris is interviewed in the May issue of Australian magazine Frankie about their new collection ‘Little Bandits’ — “a love letter to outsiders.” “We…
