Zespri is encouraging Malaysians to eat two kiwifruit a day in a six-month campaign dubbed ‘Extreme Nutrition, Extreme Vitality’. In its promotional flyer, Zespri claims that kiwifruit has immune-boosting qualities; it contains twice the…
Kiwifruit rejected for damage or inferiority is used as cattle feed throughout New Zealand, but Crown Research Institute, Scion and ZESPRI Innovation scientists are reconsidering its use as a potential biogas able to generate…
The Zespri phenomenon has been featured in online marketing magazine Reveries. NZ lost its domination of international kiwifruit sales as far back as 1989, when countries such as Italy, Spain, Chile, South Africa and France starting producing…
The LA Times explores the history of Gridley, Kiwifruit Capital of the USA and sister city to Te Puke – Kiwifruit Capital of the World, thank you very much. Of note is the trade war between…
Eating kiwifruit can help ward off heart disease, according to new research undertaken in Norway. Polyphenolic compounds in the fruit cut the amount of fat platelets being pumped around the body and thin the blood, thus reducing…
Sales of NZ kiwifruit to SARS zone Taiwan have escalated dramatically after two academics proclaimed the fruit’s resistance-building properties in a Chinese daily. Kiwifruit contain twice as much vitamin C as oranges and a…
In a fascinating 2-part feature the LATimes slices open the Kiwifruit and looks at the history of NZ’s No.1 horticultural product, from poor crop protection: “Even without a patent, the trademark “kiwifruit,” if copyrighted, could have become the…
Kiwi fruit and Enza apples are status symbols in Mumbai: “New Zealand apples are more juicy and have a better shelf-life … these are basically popular in higher middle and elite class of the town.”
Zespri gives the Kiwifruit the golden touch, hoping to strike it lucky in the lucrative American market. The new yellow cultivar is, “much like the green variety on the outside, but its mustard-hued flesh has a custardy…
Dr Aziz Abdul Rahman claims the answer to Malaysia’s fruit marketing woes: “There is a need to internationalise our products with a brand that will be associated with the country such as ‘Sunkist’ or ‘Kiwi fruit’…
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