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New Zealand dairy company Fonterra has created a new yoghurt tailored for men, filled with fruit, seeds, grains and barley, under the brand name Mammoth Supply Co. Its marketing plays on social stereotypes of…
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Business | Globe and Mail (The)
15 November 2010
New Zealand dairy company Fonterra has created a new yoghurt tailored for men, filled with fruit, seeds, grains and barley, under the brand name Mammoth Supply Co. Its marketing plays on social stereotypes of…
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