Zespri is encouraging Malaysians to eat two kiwifruit a day in a six-month campaign dubbed ‘Extreme Nutrition, Extreme Vitality’. In its promotional flyer, Zespri claims that kiwifruit has immune-boosting qualities; it contains twice the…
Kiwifruit rejected for damage or inferiority is used as cattle feed throughout New Zealand, but Crown Research Institute, Scion and ZESPRI Innovation scientists are reconsidering its use as a potential biogas able to generate…
Monocle magazine devoted a five-page spread to Tauranga in its November issue. The article charts the Bay of Plenty city’s rise from sleepy retirement village to boom town, courtesy of a new wave of…
The Zespri phenomenon has been featured in online marketing magazine Reveries. NZ lost its domination of international kiwifruit sales as far back as 1989, when countries such as Italy, Spain, Chile, South Africa and France starting producing…
Eating kiwifruit can help ward off heart disease, according to new research undertaken in Norway. Polyphenolic compounds in the fruit cut the amount of fat platelets being pumped around the body and thin the blood, thus reducing…
In a fascinating 2-part feature the LATimes slices open the Kiwifruit and looks at the history of NZ’s No.1 horticultural product, from poor crop protection: “Even without a patent, the trademark “kiwifruit,” if copyrighted, could have become the…
Zespri gives the Kiwifruit the golden touch, hoping to strike it lucky in the lucrative American market. The new yellow cultivar is, “much like the green variety on the outside, but its mustard-hued flesh has a custardy…
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