Evolving the 100% Pure New Zealand identity

100% Pure New Zealand presents the story of how Tourism New Zealand has evolved the 100% Pure New Zealand identity to more uniquely represent our place, New Zealand.


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UK Traveller Draws NZ During Lockdown

UK Traveller Draws NZ During Lockdown

After completing the 3000km Tour Aotearoa bike tour in late February 2020, England-born artist and graphic designer Tom Napper decided to wait out what he thought would be a quick…